Tracking Traffic for Intelligent Insights

Traffic is frustrating, dangerous and a drag on the economy and environment. To lessen its burden, drivers, cities and businesses need access to accurate and timely information about congestion and incidents.

HERE Technologies, a global company specializing in mapping and location services, just introduced the HERE Traffic Dashboard, an interactive online tool that accurately visualizes real-time and anticipated congestion levels throughout the day in more than 180 cities across the world. The dashboard features include:

  • Accurately visualizing real-time and anticipated congestion levels throughout the day
  • Showcasing how far people can expect to go from a city’s center within 5, 10, 15 or 20 minutes based on traffic conditions at a specific time during the day
  • Providing drivers with the opportunity to discover the best time to start their journeys. At the same time, traffic managers and transport authorities can see how traffic influences movement through their city

Helmuth Ritzer, Vice President Connected Vehicle Services at HERE Technologies, said: “Nobody likes to be in traffic. But nobody alone can solve the problems it causes. For this we need more collaboration between the public and the private sectors to offer better services.

“With the HERE Traffic Dashboard we provide insights into the vast amount of traffic information – from real-time to historical traffic data to sophisticated traffic analytics – that we can provide drivers, cities and businesses for more informed decision making.”

For its traffic services, HERE collects billions of GPS probes every day and leverages over 100 different incident sources. A first in the industry, HERE utilizes live vehicle sensor data from multiple car brands, resulting in significantly higher accuracy and more precise information about current traffic conditions. In addition, the company’s traffic experts monitor incidents and constructi on as they happen, 24 hours a day, seven days a week.

Once collected, HERE processes the data through the HERE Open Location Platform – continuously updating the data every 60 seconds. Through dedicated services built on this information HERE can help drivers, traffic authorities and businesses to be better informed about travel times and road conditions.

In the US, cities covered by the HERE Traffic Dashboard include Atlanta, Austin, Baltimore, Boston, Calgary, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Nashville, New York City, Oklahoma City, Philadelphia, Phoenix, Pittsburgh, Portland, Raleigh, Richmond, Sacramento, San Antonio, San Diego, San Francisco, San Jose, Seattle, and St Louis among others.


Sebastian Kurme
Media Relations, HERE Technologies
Dr. Sebastian Kurme is with media relations at HERE Technologies.

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